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The Content Motive

Making of a Storyteller [Brand]

How real brands build belief, one story at a time.

Each week, I dig into what it takes to be a Storyteller Brand — the story, the structure, and the psychology behind why people trust (or ignore) you. You’ll get the patterns I’m seeing across real brands, how they map to the four stages of the Storyteller Brand Framework, the shifts that actually move people, the pattern-recognition your audience’s brain is running on autopilot, and the behind-the-scenes thinking that helps you finally see your brand the way they do. No trends. No noise. Just clarity, direction, and the kind of insight that changes the way you tell your story.

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2 DAYS AGO • 6 MIN READ

The Missing Step Between Story and Loyalty | Issue #004 Making of a Storyteller [Brand]

If you want to understand how story shapes behavior, here's a riddle: People are hiking into the woods to find five-ton trolls built from scrap wood. Entire families driving hours to see them. Locals signing up to help build them for free. No one is persuading them. They're volunteering. Why? That’s what we’re uncovering today. Issue #004 . 🔎 Saturday morning. It was bright and Carolina blue. My husband and I had a mission. Not brunch.Not errands.Not “let’s swing by the park.” We were going...

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You're judging your story too soon (and here's why) | Issue #003 Making of a Storyteller Brand

9 DAYS AGO • 6 MIN READ
Making of a Storyteller Brand

Your brand doesn't need more stories | Issue #002 Making of a Storyteller [Brand]

16 DAYS AGO • 8 MIN READ
Making of a Storyteller Brand newsletter

Stories Don't Fail Because They're Bad | Issue #001 Making of a Storyteller Brand

23 DAYS AGO • 5 MIN READ