Making of a Storyteller [Brand]

How real brands build belief, one story at a time.

Each week, I dig into what it takes to be a Storyteller Brand — the story, the structure, and the psychology behind why people trust (or ignore) you. You’ll get the patterns I’m seeing across real brands, how they map to the four stages of the Storyteller Brand Framework, the shifts that actually move people, the pattern-recognition your audience’s brain is running on autopilot, and the behind-the-scenes thinking that helps you finally see your brand the way they do. No trends. No noise. Just clarity, direction, and the kind of insight that changes the way you tell your story.