Your story has a job to do.

If what you're putting into the world isn't moving you forward, it's time to reshape the story, the strategy or both. I help writers, founders, and creative voices close the gap between the story they're showing and the one they want the world to see — so they can build trust, spark action and create momentum. ➡ Subscribe for story-shaping insights, marketing strategy that feels human, and the occasional tough love push to stop playing smaller than you are.